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We believe
in love.


The algorithms are breeding us.

Sonar is an online and offline platform for people looking for love and those who want to help them find it.

We are creating a trust-based community united by the desire to help each other make better connections.


Love first. People first.


Sonar founders

New York native Francesca Hogi has evolved from being a corporate lawyer to a movie producer to “surviving” in the wilds of Nicaragua and the Philippines, to being a regular expert guest on the Today Show.

She has deliberately forged her own unique life path.

For the past five years, helping others to discover their own version of extraordinary love and life has been her passion.

In 2017, she approached Nadia Payan, head of branding studio Good Axe Designs, to join her on a project — Sonar.

Together, they are making love happen with people first.


Francesca Hogi

Co-Founder and CEO
Professional Matchmaker and Dating Coach


Nadia Payan

Co-Founder and Creative Director